Even in the age of one-hour delivery, some deals are worth getting off the couch for — or at least that’s the idea behind Amazon.com Inc.’s Treasure Truck. The Seattle-based deals-on-wheels concept is rolling out to a number of yet-to-be-disclosed U.S. cities.
Amazon customers can receive a text message highlighting the deal of the day when the circus-themed Treasure Truck is nearby. Offerings appear to be a hodgepodge of products, including must-have electronics, meal kits and pool floats. People who opt to buy the day’s featured item from their smartphones can then pick it up at the truck, so the vehicle is kind of like a mobile pop-up shop.