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UFC, Reebok strike deal to outfit fighters
UFC, Reebok strike deal to outfit fighters

A deal the Ultimate Fighting Championship chairman said is his organization’s richest non-television agreement will dress fighters exclusively in Reebok gear and boost their purses. The new outfitting policy, a six-year agreement to begin in July 2015, will aim to maintain “individuality” for athletes with “unique, iconic and consistent looks,” UFC Chairman Lorenzo Fertitta said, promising “the vast majority, if not all, of revenue from this deal to the fighters.” Fertitta said the UFC has established a five-tier payment structure, from champion through three slots of top-15 contenders to non-ranked fighters, in which the Reebok money will be...

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