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Amazon shows will stop hogging the spotlight on Fire TV's home screen

Amazon shows will stop hogging the spotlight on Fire TV's home screen

Amazon.com Inc.'s own video store will no longer have the starring role on the company's Fire TV streaming devices.

Software updates coming this year will give movies and TV shows from Netflix, HBO and other competitors equal prominence on the devices' home screens. The approach is similar to one Apple Inc. took when it refreshed its Apple TV device last year.

Amazon's Fire TV has offered solid performance at reasonable prices, but its home screen has been cluttered with Amazon products — whether to rent, to buy or offered at no extra charge through Amazon's $99-a-year Prime program. That's made it tough to find video from competing providers without turning to a...

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