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Apple signals larger Hollywood ambitions by poaching two Sony TV veterans

Apple signals larger Hollywood ambitions by poaching two Sony TV veterans

Apple Inc. has lured two Sony television studio veterans to lead its push into original programming, the clearest sign yet of the tech giant’s ambitions to become a force in television and a potential rival to the Hollywood establishment.

Outgoing Sony Pictures Television presidents Jamie Erlicht and Zack Van Amburg will join Apple in newly created positions overseeing its nascent original programming business, the Cupertino, Calif.-based iPhone maker said Friday. They will report to Eddy Cue, Apple’s senior vice president of Internet Software and Services.

The hires represent a coup for Apple after

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