Apple TV

Apple now taking film and TV pitches

Apple now taking film and TV pitches

Apple Inc. is taking pitches from Hollywood producers and courting television marketing executives as it considers bolstering its Apple Music service with original movies and TV shows, according to people familiar with the discussions. 

Apple has toyed with playing a larger role in entertainment several times, only to either retreat in the face of roadblocks or opt for smaller moves. A goal of streaming broadcast and cable television seamlessly to Apple TV never materialized, for instance. Instead, it’s worked on a concert film with Taylor Swift and video shorts with artists such as Drake. It cut a deal with CBS for a program based on the...

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