Retailers are going into hyper-drive to attract shoppers with the approach of Black Friday, the day after Thanksgiving that officially kicks off the holiday shopping season.
Unlike previous years, retailers are no longer tripping over one another to announce earlier-than-ever opening times on Turkey Day as they race to win shoppers away from rivals. Instead, merchants are heavily promoting discounts well before the turkey is carved.
For retailers, the last few months of the year are crucial, with some raking in 40% of their annual revenue during this time.
Anxiety in the retail industry has grown recently after some companies warned of surprisingly low consumer...