Target Corp.

As holiday shopping begins, Wal-Mart and Target take cues from each other

As holiday shopping begins, Wal-Mart and Target take cues from each other

Wal-Mart and Target are each taking a cue from the other this holiday season. 

After years of emphasizing low prices, Wal-Mart Stores Inc. wants to up the ante, but it also wants to be known for top customer service. Target Corp., which has a better image in that regard, has stressed a focus on offering deals. 

The shift underscores how traditional retailers have to perfect every aspect of their operations as shoppers who could easily shop online instead become more demanding about price, selection and service. With online leader Amazon.com cementing customers with its juggernaut Amazon Prime shipping service, retailers such as Target and Wal-Mart need to offer...

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