Starting a business can be fraught with problems, even for someone with a Harvard MBA and management experience.
Just ask Sandra Oh Lin, a co-founder and chief executive of Kiwi Crate. Her Mountain View, Calif., company creates and ships hands-on crafts and learning projects, or "crates," for children ages 3 to 16.
Kiwi Crate delivers new monthly projects to subscribers for $19.95 or less a month, and the crates also are available at Target Corp.'s stores and website. Despite its early growing pains, Kiwi Crate has shipped more than 1 million crates since opening in late 2011.
Oh Lin said annual sales now top $10 million and the firm has 40 employees. Kiwi...