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Target Corp.

Kiwi Crate CEO Sandra Oh Lin says starting a business isn't child's play

Kiwi Crate CEO Sandra Oh Lin says starting a business isn't child's play

Starting a business can be fraught with problems, even for someone with a Harvard MBA and management experience. Just ask Sandra Oh Lin, a co-founder and chief executive of Kiwi Crate. Her Mountain View, Calif., company creates and ships hands-on crafts and learning projects, or "crates," for children ages 3 to 16. Kiwi Crate delivers new monthly projects to subscribers for $19.95 or less a month, and the crates also are available at Target Corp.'s stores and website. Despite its early growing pains, Kiwi Crate has shipped more than 1 million crates since opening in late 2011. Oh Lin said annual sales now top $10 million and the firm has 40 employees. Kiwi Crate has...

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