Awards
Hollywood market research evolves to reflect tech-savvy moviegoers
March 4, 2013
Entertainment & Arts
After “Fatal Attraction,” it would be easy to get the idea that marketing people run the show in Hollywood.
Nov. 26, 1987
Business
Marketing research wizards are finally discovering that black is--surprise--beautiful.
May 18, 1993
World & Nation
They were impressive reports on the buying power of Latinos in Texas.
May 24, 1988
Technology Blog
This article was originally on a blog post platform and may be missing photos, graphics or links.
Dec. 10, 2009
Florence Skelly Altman, 73, who helped develop many techniques that are now standard in opinion research.
May 3, 1998
Booster Shots
Aug. 19, 2008
Merck & Co. and Du Pont said Wednesday that they agreed to form a joint venture to create an independent, research-driven pharmaceuticals company that would operate worldwide with sales of about $700 million in its first year.
July 26, 1990
The wave of political change that has swept from Moscow to Managua has freed inquisitive minds to ponder the answers to never before asked questions such as, “What brand of dish washing liquid do you prefer?”
May 6, 1990
Science & Medicine
Researchers sketched a vivid line Friday linking the dollars spent by drugmakers to woo doctors around the country to a vast opioid epidemic that has led to tens of thousands of deaths.
Jan. 18, 2019