Square, Inc.

Salesforce rules out Twitter bid

Salesforce rules out Twitter bid

Salesforce Chief Executive Marc Benioff on Friday ruled out buying Twitter, leaving the social network with no clear suitors.

The San Francisco enterprise software company had been rumored in recent weeks to be the front-runner to snap up Twitter, with analysts saying that Salesforce could mine Twitter’s trove of user data to benefit its customer relationship management tools.

But Benioff put an end to the speculation, telling the Financial Times: “You’re going to look at price, you’re going to look at culture, you’re going to look at everything....

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