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Media veteran Ross Levinsohn's latest challenge: sparking growth at the L.A. Times

Media veteran Ross Levinsohn's latest challenge: sparking growth at the L.A. Times

Ross Levinsohn is used to tough jobs. He tried to salvage a business out of social media site Myspace, and managed Yahoo during a tumultuous period when the Internet company was reeling from a management scandal and struggling to find its way.

But this week, the 54-year-old digital media executive took on what could be his most difficult assignment yet: figuring out how to generate more revenue from the journalism produced by the 135-year-old Los Angeles Times at a time when the news industry is grappling with sweeping shifts in consumer behavior and a proliferation of online outlets.

“How do we bring that [journalism] to the world in a more aggressive and speedy manner?”...

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