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HJ Heinz Company
Ford is burning (sustainable) rubber in push to go green
Ford is burning (sustainable) rubber in push to go green

Ford Motor Co. and H.J. Heinz Co. are trying to turn tomato skins into floor mats. The car company is also working with soybean farmers, who are helping its engineers turn soy oil into seat cushions, and with the U.S. Department of the Treasury, which is helping it mold shredded U.S. currency into coin trays. The effort is part of Ford's biomaterials team's push into non-petroleum-based alternatives to traditional plastics. The goal is to reduce weight and increase fuel economy by using inexpensive, environmentally friendly materials that might otherwise become landfill. "Our sustainable materials strategy [is] embodied by a 'reduce, reuse and recycle'...

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