Topics

Sony Pictures
Has the fuss over 'The Interview' been good for Sony's bottom line?
Has the fuss over 'The Interview' been good for Sony's bottom line?

To the editor: Though the digital release of "The Interview" simultaneously with its showing in theaters may be a game changer, the more important question to Sony Pictures is how the accompanying publicity will affect the bottom line. ("More a cause than a must-see, 'The Interview' finally arrives in theaters," Dec. 25) No matter the merits of "The Interview," and the reviews have been mixed, the publicity surrounding the initial withdrawal of the movie and then the later decision to release it should give it a status akin to blockbuster. The objections from North Korea have given financial wings to a movie that probably would have otherwise...

Loading