As one of the reigning queens of pop, Beyoncé can release her music pretty much any way she wants and still count on big sales.
But the tactics she used with her surprise release of "Lemonade" this weekend can also serve as a playbook for lesser stars looking to maximize sales in an increasingly tough consumer market.
Normally, album release dates are announced long in advance and presaged by a marketing campaign. But Beyoncé harnessed the elements of surprise and social media to build interest — dropping the album while legions of fans were tuning into her HBO special.
"Artists like Beyoncé are...