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SoundCloud joins the music streaming mainstream with advertising
SoundCloud joins the music streaming mainstream with advertising

SoundCloud, a popular destination for music on the Web, is going commercial. The site has attracted millions of users with free streaming audio and no ads. But its days as a commercial-free service are coming to an end. Late on Wednesday, the Berlin-based company said it will start placing ads on its service as part of a broader effort to generate revenue, some of which will go to record labels and artists that sign up for its advertising program. "We're trying to help creators make money with us, and advertising is one way to do that," said Jeff Toig, the company's chief business officer.  The switch from ad-free may seem like crossing over from punk rock to...

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