Topics

Sony Corp.
Roku bakes streaming box into TVs, its channels front and center
Roku bakes streaming box into TVs, its channels front and center

Roku, a maker of streaming devices that send Internet video to TV screens, is now building its service into the TV sets themselves. The Saratoga, Calif., company announced that pre-orders are being taken for Roku-equipped televisions built by Chinese company TCL, and soon Roku TV sets by Hisense will also go on sale. The company aims to knock cable and satellite aside and place itself – and Internet streaming – as the primary gateway for TV watchers. The co-branded TVs will display the same Roku menu seen by users of the company’s Roku 3 and Roku Streaming Stick devices. That menu includes programming from Netflix, Amazon and hundreds of other channels. The sets will also...

Loading