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Publicis Groupe SA

Ad agency deal-making continues as Publicis buys Engauge

Ad agency deal-making continues as Publicis buys Engauge

French advertising giant Publicis Groupe has acquired a small digital advertising firm, Engauge Marketing, which has built a roster of big-name clients such as  Nationwide Insurance, Cisco Systems and Coca-Cola. The deal highlights the increasing importance of social media in marketing campaigns. Huge agencies, which haven't always been nimble in digital space, are looking to roll up smaller shops that have greater expertise. Six-year-old Engauge Marketing, which employs more than 250 people and is headquartered in Columbus, Ohio, is a full-service shop that specializes in digital advertising and social media. It will be folded into Publicis' ZenithOptimedia Group and work...

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