Awards
Omnicom, Publicis merger could benefit rivals, spur other deals
July 29, 2013
The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world’s biggest advertising firm gives the combined company lots of clout.
Omnicom, Publicis merging to create global advertising behemoth
July 28, 2013
Two of the world’s largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world’s largest agency with a market value that would exceed $35 billion.
Business
Omnicom, Publicis plan merger to create world’s largest ad firm
The proposed mega-merger of two of the world’s leading advertising holding companies -- Omnicom Group of New York and Publicis Groupe of Paris -- has collapsed.
May 8, 2014
France’s Publicis joined the top league of the world’s advertising industry as it announced the acquisition of Britain’s Saatchi & Saatchi for $1.92 billion in stock and said it was still hungry for acquisitions.
June 21, 2000
Ad agency deal-making continues as Publicis buys Engauge
Aug. 14, 2013
French advertising giant Publicis Groupe has acquired a small digital advertising firm, Engauge Marketing, which has built a roster of big-name clients such as Nationwide Insurance, Cisco Systems and Coca-Cola.
Publicis Groupe, the world’s fourth-biggest advertising firm, agreed to buy Boston-based Digitas Inc. for $1.3 billion in cash to expand in online marketing.
Dec. 21, 2006