Starbucks Corp.

Like Starbucks, more companies expanding benefits

Like Starbucks, more companies expanding benefits

When Starbucks said this week that it would pay for employees to get a four-year college degree online, the coffee company joined a growing number of employers that are adding benefits to attract and keep workers.

Tuition assistance, paid time off, wage increases and other benefits increasingly are being added to compensation packages, said John Bremen, managing director at Towers Watson, a human resources consulting company.

Starbucks' tuition program may not be a novel idea, but experts say tuition assistance has usually been limited to white-collar employees -- not workers at or near the minimum wage. McDonald's announced a similar program earlier this month.