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Colorful CEO John Legere lifts T-Mobile's reputation, customer base
Colorful CEO John Legere lifts T-Mobile's reputation, customer base

When John Legere vowed to make big changes at T-Mobile, he started with himself: He grew his hair into a shaggy mane, traded in his suit and tie for a hot pink wardrobe and silver fang necklace, and unleashed a loudmouth attitude never before seen in the staid world of wireless carriers. "The concept really was, from Day 1, not just to survive but to go all the way," Legere told The Times recently, a small doll made in his likeness nestled on his lap and a Batman ring on his finger. "We had to change this culture unbelievably to something that stands for who we are." Ranking fourth biggest on the list of the Big Four wireless carriers in the U.S. gives Legere some...

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