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New cell service pricing strategies show how industry is changing

New cell service pricing strategies show how industry is changing

When I say "AT&T" and "Verizon," what comes to mind? Most of us might say a cellphone company. But the truth is, companies like T-Mobile and Sprint are really in business to sell a wireless service, like the ability to make voice calls and use mobile data. That's what they have always been. And it's becoming more apparent than ever, with moves by these companies to stop supporting two-year contracts and subsidizing the cost of a phone. T-Mobile was the first to take that step. Since then, so has AT&T. Although it still offers two-year contracts, customers have to work hard to get one; the company has been aggressively promoting an alternative pricing...

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