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How Experian is turning big data into big dollars

How Experian is turning big data into big dollars

 At Experian DataLabs in San Diego, a team of scientists is thwarting bad guys with math.

A top-five U.S. credit card issuer recently dumped about 6 billion transaction records on Experian DataLabs to see if its machine-learning mathematical formulas could do a better job of rooting out credit card fraud than the bank’s existing system.

Experian scientists used neuro-embedding/natural language processing techniques to understand the “syntax” of the credit card data, computer scientist Honghao Shan said.

Transactions with odd syntax — words out of place, if you will — popped up as potential fraud.

“We thought we had figured...

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