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Super Bowl ads whetted the appetites of viewers, who watched them again on smartphones

Super Bowl ads whetted the appetites of viewers, who watched them again on smartphones

The instant replay changed TV sports when it was introduced during the broadcast of the Army-Navy football game in 1963.

This year, Super Bowl 50 could go down as the tipping point for a new phenomenon: viewers playing back the ads on their smartphones right after they watch them on TV.

According to Google/YouTube, 330,000 hours of Super Bowl ads were played online during the broadcast of the game Sunday, up 10% from last year. Sixty percent of that online viewing occurred on mobile devices.

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The percentage of mobile...

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