Wizarding World of Harry Potter

Universal CityWalk's AMC Theater redesign: No concession lines, a total black box auditorium and a social lounge

Universal CityWalk's AMC Theater redesign: No concession lines, a total black box auditorium and a social lounge

In April, Universal Studios Hollywood opened the Wizarding World of Harry Potter —  an intricate recreation of the universe created in J.K. Rowling’s series of “Harry Potter” novels, then interpreted for the Warner Bros. films — where fans have the opportunity to lose themselves in the world they love so much.

Content with what they’d built at “Wizarding World,” the minds at Universal Creative, the team that conceptualizes and deploys large-scale projects at Universal, set their sights on Universal CityWalk’s AMC Theatre, which, other than the installation of stadium-style seating in 2007, had gone untouched since it was built in 1993.

“We wanted a departure...

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