United Continental Holdings

JetBlue and Southwest may have benefited from United's passenger-dragging fiasco

JetBlue and Southwest may have benefited from United's passenger-dragging fiasco

Public perception of United Airlines took a nosedive after a passenger was dragged from his seat on April 9, and now a survey indicates that JetBlue Airways and Southwest Airlines may have benefited from the backlash.

In the 30 days after the incident, United Airlines passengers said their likelihood of booking another flight with the Chicago-based carrier dropped to 22% from 47% before April 9, according to YouGov BrandIndex, a London-based customer research company.

In the same month-long period, 30% of JetBlue passengers surveyed said they were more likely to book another flight on JetBlue, up from 24%. For Southwest, the likelihood of its passengers booking another...

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