Lyft cuts its mustache logo

Lyft cuts its mustache logo

Lyft will ditch its mustache by the end of the year, retiring the hot-pink logo that helped define its $5.5-billion transportation business, the ride-hailing company announced Tuesday.

In place of the “glowstache” — the mustache-shaped device Lyft drivers mount on their dashboards to identify their vehicles as Lyft rides — drivers will soon mount a device called an Amp, which Lyft bills as “the rideshare industry’s first connected device."

Like the glowstache, the Amp will sit on a driver’s dashboard to identify cars as Lyft rides, but it will also be synced to the Lyft smartphone app to change colors so passengers can better...