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'Snowpiercer,' VOD and the future of film distribution
'Snowpiercer,' VOD and the future of film distribution

On June 27, a bold new sci-fi film opened in theaters. Critics raved. Fanboys exulted. Word-of-mouth was overwhelmingly positive. No, it wasn’t “Transformers: Age of Extinction.” Upon its release, South Korean director Bong Joon-ho’s “Snowpiercer” appeared to have the trappings of a summertime theatrical hit. It had a grabby premise (haves and have-nots battling it out on a train hurtling through a post-apocalyptic landscape). It had wall-to-wall action (sword fights, fistfights, gunfights). It had a major star (Chris Evans of the “Captain America" and "Avengers" franchises) and a compelling, daring actress (Tilda Swinton). There was just one bump in the road to potential box office...

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