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Crumbs Bake Shops may be closing but don't write off the cupcake craze
Crumbs Bake Shops may be closing but don't write off the cupcake craze

If the shuttering of Crumbs Bake Shops and the suspension of trading in its stock on Nasdaq (and, frankly, who invested in cupcakes?) is being written about everywhere as the sign of the bursting of the cupcake bubble, why are other cupcake shops still peddling their wares like crazy? Sprinkles Cupcakes, which started with one shop in lowly Beverly Hills, now has locations from this coast to the other, delivery, curbside pickup, the cupcake equivalent of taco trucks and something it calls Cupcake ATMs (which are what they sound like — a cupcake dispensary.) I think talk of the demise of the cupcake industry is premature. But I predict it will change. It’s like the arrival and rapid...

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