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Benefit Corporations
Shopping for companies with charitable causes?
Shopping for companies with charitable causes?

Just as consumers make their preferences for cereal flavors or pizzas known with dollars, they can choose to patronize companies that they believe do good in the world. And companies are competing for consumer attention with labels calling out their causes. But a product's claims to be providing clean drinking water to desert villages or saving an endangered species doesn't answer all the important questions. How much is donated? How reliable is the cause? The nonprofit organization B Lab gives companies a "B Corp" certification and icon that it says is a litmus test that gives shoppers confidence they're supporting more than good marketing. Certification is based on criteria about how...

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