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The NBA should be selling basketball and an education
The NBA should be selling basketball and an education

Spurred by outrage from fans and players alike, new NBA Commissioner Adam Silver acted with admirable swiftness in addressing the blatant racism of Donald Sterling. Now the NBA should turn its attention to a more subtle and pervasive form of racial inequity. The problem is rooted, paradoxically, in basketball's enormous success over the last few decades. Perhaps the most popular sport in the nation, professional basketball has become enormously lucrative, and NBA players are among the most recognizable and highly paid athletes in the world, commanding an average annual salary of more than $4 million. Since nearly 80% of players in the league are black, NBA players are one of the...

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