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A marshmallow Peeps movie rolls (slowly) down the line
A marshmallow Peeps movie rolls (slowly) down the line

To those who say cinema may be dying a slow death, have you heard about the new Peeps movie? OK, so it doesn’t seem like the animated film will actually happen anytime soon. As first reported on Deadline, it’s just one screenwriter (Adam Rifkin, best known for “Mousehunt” and “Underdog” — at least there’s an animal theme) who's optioned the film and TV rights to the quirky candy and still needs a script, let alone financing and a distributor. But still. Think of the puns. The branding opportunities, The boom in dentistry. Why, you could practically argue a Peeps movie could save the U.S. economy, one pink marshmallow bunny at a time....

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