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Boosting sales while building a better world
Boosting sales while building a better world

Can business save the world? The question might distract business leaders from more immediate concerns, such as making a profit. Starting a conversation about sustainability, for instance, could even mark you down as an obstacle to success in some people's eyes. This is the problem facing "social intrapreneurs," described in this insightful new book as the people in a corporation who put themselves forward to come up with innovations that address social or environmental challenges while generating revenue. The authors of "Social Intrapreneurism and All That Jazz: How Business Innovators Are Helping to Build a More Sustainable World" have done well to uncover dozens of social...

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