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Georgia Institute of Technology

If you weren't smart enough to know Lumosity was making bogus claims, the FTC has your back

If you weren't smart enough to know Lumosity was making bogus claims, the FTC has your back

The online consumer company Lumosity had a great pitch for an age-panicked, self help-oriented target audience: Subscribe to our program of memory and cognition games, and your brain performance will get better. You might even fight off the effects of Alzheimer's.

The Federal Trade Commission has a name for these assertions: Bull. In a lawsuit filed Monday in San Francisco federal court against Lumos Labs, the San Francisco company that owns Lumosity, the FTC asserted that these claims were false or unsubstantiated.

In a settlement...

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