Indiana University

Facebook bans fake news from its advertising network — but not its News Feed

Facebook bans fake news from its advertising network — but not its News Feed

Fake news isn't disappearing from Facebook anytime soon.

Despite Facebook’s move this week to ban phony news sites from using its advertising network, the company’s attempt to quell criticism that it influenced the outcome of the presidential election will do little to thwart the spread of such articles on its platform. That’s because the strategy mistakes the social network’s role in the false news ecosystem, experts say.

Fake news organizations, like real news organizations, mainly generate revenue by running ads on their own sites. Rather than sell ads themselves, many turn to marketing services, including the largest, Google AdSense, to...

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