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Beyond profits: Millennials embrace investing for social good
Beyond profits: Millennials embrace investing for social good

Once she gets her MBA degree from UC Berkeley in May, Leigh Madeira's dream is to help find funding for young companies devoted to improving the lives of the world's poor. That isn't quite what her family had in mind. When she told her 90-year-old grandfather about her plans, "He gave me this look," she says, laughing. For 29-year-old Madeira and others in her generation — the millennials — the goal of a high-priced business degree isn't a job in traditional Wall Street finance anymore. Many are embracing "socially responsible" investing, which steers money to businesses and organizations that pledge to have a positive effect on society...

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