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Northwestern University
New dating apps cut to the chase, set up dates quickly
New dating apps cut to the chase, set up dates quickly

Tedious, frustrating, emotionally draining — that's how Eve Peters felt about online dating after seven years in the industry. Customers repeatedly told the former product lead at OKCupid Labs the whole affair is too time-consuming, and, based on complaints and her own personal experience, she felt it was burning people out. People poring over profiles to separate the cream from the creeps, messaging back and forth for weeks or months with potential partners, investing energy trying to impress only to meet in person and realize in an instant there's no personal chemistry — for many, it felt like a waste of time. But, Peters thought, if you can tell in half a...

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