Dr. Brant Skincare revamped its website this week with an upgraded browsing and shopping experience along with easier ways to pay.
There is also a special tribute page dedicated to the mastermind of the brand, Dr. Fredric Brandt, who died in 2015.
Brandt’s unexpected death hasn’t knocked the vitality of his namesake line, according to Stephane Colleu, the chief executive officer and president who sprang into action to stoke the momentum. “The brand has never grown as fast as in 2016,” Colleu said. “The company has evolved over the past year and our audience has grown tremendously.”
Fueling that growth were...