“League of Legends” developer Riot Games is finalizing a deal to sell streaming rights for e-sports matches to Major League Baseball Advanced Media’s tech unit for close to $200 million over two years, according to sources.
Riot Games puts on an annual global competition for the five-on-five computer battle game, which is played by more than 100 million people each month. The top teams from different regions advance to playoffs, with millions of dollars in prizes at stake.
The matches primarily are broadcast on streaming services Twitch and YouTube and the Los Angeles gamemaker’s website. But the deal, first reported by journalist