Caesar’s Palace Colosseum -- the sizable auditorium that has been home to Celine Dion, Elton John and Rod Stewart -- is the place where major film studios come every spring to unveil their splashiest titles to movie theater owners. Last year, STX Entertainment, then a 2-year-old upstart, infiltrated the space in a bid to prove its box office bankability to exhibitors.
The fledgling studio returned on Tuesday, but Chairman Adam Fogelson made it clear he still sees the company as an underdog.
“There are 90 of us, not 1,900,” he emphasized. “But we can still compete and win like a major.”
In 2016, STX’s biggest hit was “Bad Moms,” the R-rated Mila Kunis comedy that grossed...