Warner Bros. Entertainment's DC Comics film strategy faces another important test as "Batman v Superman: Dawn of Justice" enters its second weekend at the box office.
The Zack Snyder-directed action movie, starring Ben Affleck and Henry Cavill, is expected to again dominate the competition at cinemas after a strong $166-million opening.
Hollywood is waiting to see how far the movie's tickets sales will drop. Analysts expect the epic superhero battle will generate $60 million to $65 million in box-office revenue from the U.S. and Canada this Friday through Sunday. That would represent a decline of roughly 60% or more from its debut.