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GM using new 'Transformers' film to promote Trax SUV in China
GM using new 'Transformers' film to promote Trax SUV in China

Around the world, General Motors Co. will heavily market the starring role of a yellow Chevrolet Camaro in the next "Transformers" movie. Except in China. There, the automaker will focus on promoting a compact sport utility vehicle — the Trax — that also will appear in "Transformers: Age of Extinction," a potential blockbuster that Paramount Pictures will release June 27. The Trax is expected to be a niche vehicle in the U.S., but it's key to the company's strategy in China. The marketing arrangement — the placement of an American car in an American film to target Chinese audiences — is pioneering, product-placement experts said. ...

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