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Music community starts challenge campaign benefiting MusiCares
Music community starts challenge campaign benefiting MusiCares

Done your ice-bucket challenge? Well, grab a favorite album and try the just-launched MusiCares Challenge. Music publisher Tom DeSavia got the idea for a charitable challenge targeted to the music community and benefiting the Grammy Foundation’s MusiCares program, which helps musicians in need. The idea is that rather than be deluge in near-freezing water, musicians and music fans should take a photo of themselves holding a favorite LP ("one that has made or makes your life better," DeSavia says), donate $5 or more to MusiCares and post the photo to social media using the hashtag #MusiCaresChallenge. Then challenge three friends, or any of the musicians involved in the...

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