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Janis Joplin
Online shopping goes hyperlocal on GatherLA.com
Online shopping goes hyperlocal on GatherLA.com

Katie Kay Mead was sitting behind the counter in her Los Feliz boutique, GatherLA, in late summer when two European tourists came in, asking for directions to the Hollywood Walk of Fame. The tourists gazed curiously at a taxidermied fawn displayed among her edgy, bohemian wares, nearly all of which were made in L.A. by local designers. Unknowingly, the tourists had stumbled upon a more authentic slice of contemporary L.A. culture, perhaps, than the Walk of Fame. "Just walk that way for a while, you can't miss it," Mead said, smiling. It was one of the last times she had to give out directions to wayward tourists — she was just about to take GatherLA wholly online in the...

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