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Recording Industry Association of America
If Apple's purchase of Beats heralds a new era in music, who wins?
If Apple's purchase of Beats heralds a new era in music, who wins?

Days after Spotify announced that it had more than 10 million subscribers to its online music service, Apple announced that it had struck a $3-billion deal to buy the company behind one of Spotify's newest, buzziest rivals: Beats. The challenge for both companies is the same: attracting the mainstream consumers who haven't yet warmed to paying monthly fees for music they don't own. That's no mean feat. Even at its current level of popularity, Spotify's paying customers are just a fraction of the music consumers in the 56 countries where it's available. And no matter how many users they attract, subscription music services are having trouble turning a profit....

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