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Robert Montgomery

Ace Hotel joins growing billboard art movement in a big way

Ace Hotel joins growing billboard art movement in a big way

A cluster of customers waits in line at the Tacos Mexico stand beside the trendy Ace Hotel in downtown Los Angeles. As traffic flows between the canyons of buildings lining Broadway, a candy-red billboard looms three stories above on the side of the Ace, emblazoned with blocky white letters spelling out: "Never Odd or Even." The arcane palindrome is not promoting a new flavor of toothpaste or a rock band's latest album. It's a piece of street art designed to do exactly what it's doing: Make people absent-mindedly wonder about it while lunching on carne asada burritos and salted radishes or while driving by after work. The 11-by-23-foot piece by L.A. native...

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