"CBS This Morning" is the only network TV morning show gaining viewers lately, and anchor Charlie Rose hears a lot of anecdotal evidence about what's getting them into the tent.
"People come up to me on the street and tell me 'I love the Eye Opener,'" Rose told The Times in a recent interview. "They say 'I set my clock to it.'"
Every morning Rose introduces the rapid-fire video montage that opens the program with the words, "Your world in 90 seconds." Using news video and sound bites from CBS and other sources, including a sprinkling of one-liners from late-night comics, the Eye Opener has become CTM's visual trademark.