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Nicole Polizzi

Snooki promotes her business at Hard Rock

Snooki promotes her business at Hard Rock

Her "Jersey Shore" party days are over, but Nicole "Snooki" Polizzi isn't fazed. While most reality stars fade out of the limelight once their series ends, Snooki is now a brand — and she's not leaving anytime soon. When I interviewed Polizzi three years ago on the set of an Enrique Igesias video, she told me she wanted to go back to college and become a veterinarian. Today, however, the engaged mom (son Lorenzo was born last August) is a tabloid star, a Twitter phenomenon (with close to 6.4 million followers) and a household name. An author of three books, Polizzi has created a makeup line, greeting cards, sunglasses, tanning products, purses, and...

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