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William Shatner
William Shatner returns from the dead as the Priceline Negotiator
William Shatner returns from the dead as the Priceline Negotiator

The Priceline Negotiator is back! William Shatner is reprising his role as the campy, popular pitchman in a commercial for the travel discounts website. His absence was short-lived -- it was only January when the Negotiator sacrificed himself to save a group of tourists, plunging off a bridge in a bus and meeting his purported demise in a fiery explosion. At the time, 80-year-old Shatner told reporters he was in "grief mode." But then, 94% of customers told Priceline.com in a survey that they wanted the actor back. In the latest television ad, set to start rotation this week, a Priceline.com agent finds Shatner's Negotiator on a remote beach and urges...

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