Oroville Dam

Oroville hoping to turn dam crisis into a tourism opportunity

Oroville hoping to turn dam crisis into a tourism opportunity

It was just a week ago that this city in the shadow of America’s tallest dam was in a state of crisis.

The town of 19,000 had been evacuated — along with dozens of other towns downstream — amid concerns the emergency spillway at the Oroville Dam might collapse, causing a massive flood.

Now, the crisis has eased, and the residents of Oroville are beginning to mull over how to move forward as the camera crews begin to depart and the national spotlight moves elsewhere.

Not far from the main drag through Oroville, a dozen local business owners and city officials faced each other in a hotel lunchroom Tuesday. They sought to begin developing an advertising...

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