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'Expensive' placebos work better than 'cheap' ones, study finds
'Expensive' placebos work better than 'cheap' ones, study finds

How do you convert a simple saline solution into a useful treatment for people with Parkinson’s disease? Tell them it’s a drug that costs $100 per dose. And if you want to make it even more effective, tell them it costs $1,500 instead. That’s what researchers from the University of Cincinnati discovered in an unusual clinical trial. Instead of testing a placebo against an actual drug, they pitted two placebos against each other. The only difference between the two sham treatments was their purported price.   Medical researchers are well aware that the dummy pills used in clinical trials often provide as much relief as the actual drugs being tested. This is...

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