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How Google is making street style shoppable at New York Fashion Week

How Google is making street style shoppable at New York Fashion Week

Google’s getting into the search now, buy now game. The search giant today unveiled a new fashion week-centric search feature that helps mobile users easily access a show schedule, view images from each collection, get access behind-the-scenes content directly supplied by certain designers and buy looks seen both on and off the runway.

The fashion week content can be found by searching “Fashion Week” or “designer + Fashion Week” in Google.

Users will be able to buy items directly off the runway from brands such as Burberry and Tom Ford, in addition to shopping the current season of Prada, Christopher Kane and more....

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