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J. Mendel
Elyse Walker knows what customers want, even if they never come in
Elyse Walker knows what customers want, even if they never come in

For 15 years, Elyse Walker's Pacific Palisades boutique has been the destination for high-end designer fashion in a neighborhood where residents would rather cross the Gobi Desert than the 405. But it's what Walker has been doing outside the store, using technology to create an omnichannel experience, that's taking the tradition of the plugged-in L.A. retailer-to-the-stars into the future. Walker can sell a pair of $2,300 Saint Laurent boots without ever having to put them on the floor, just by sending a text message to a well-heeled client. She can blow out $4,600 Stella McCartney lace jumpsuits before they've even been unpacked from the box by posting a runway photo...

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