Prabal Gurung

Target throws a fashion party

Target throws a fashion party

Target has upped its fashion profile in recent years via a series of high-profile collaborations with designers including Missoni, Phillip Lim, Prabal Gurung, Jason Wu and Joseph Altuzarra.

Now the big-box retailer is moving into the trendy arena of fashion-focused "shoppertainment," bringing a style competition and evening of refreshments, music, bloggers and more to Southern California for the first time on Oct. 16.

The evening will include a style competition pitting three contestants against one another in challenges they have to solve using Target's collection of fall clothing and accessories. Scheduled to compete are blogger...