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Mara Hoffman brings her summertime-feel fashion brand to sunny SoCal
Mara Hoffman brings her summertime-feel fashion brand to sunny SoCal

NEW YORK — Mara Hoffman's brand of Technicolor tribal hippie chic is a summertime pick-me-up if ever there was one. The New York designer best known for her swim and resort collections is lending her kaleidoscopic prints and rainbow warrior aesthetic to an ever-growing universe of products, including ready-to-wear, bridal gowns, kids clothing, iPhone cases, Pendleton towels, Havaianas flip-flops and, new this month, a home collection for Anthropologie. "It's feel-good fashion," says Stephanie Kennedy, a buyer for Revolve.com, which stocks the line. "While it's always recognizable as Mara, the brand is evolving. People want more from her." And...

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