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'Chef,' the movie, the DVD ... the restaurant? Favreau, Choi cook again

'Chef,' the movie, the DVD ... the restaurant? Favreau, Choi cook again

Jon Favreau didn’t have a big advertising budget to promote his independent film “Chef.” So to keep it in the conversation months after its May release, the director and actor turned to one of its stars: the Cuban sandwich. After earlier pop-ups inspired by the film’s Cuban food truck El Jefe, Favreau was at it again Tuesday night demonstrating how to cook the film’s centerpiece dish at a DVD release party at the Sunset Tower Hotel on the Sunset Strip. Flanked by his culinary coach Roy Choi, a chef who knows his way around a food truck, Favreau described how to construct the gooey sandwich with the care and cadence of a Food Network host. “Three...

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