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ALS Assn. drops its bid to trademark 'Ice Bucket Challenge'
ALS Assn. drops its bid to trademark 'Ice Bucket Challenge'

The ALS Assn. has announced it is withdrawing two trademark applications it submitted for the phrases “Ice Bucket Challenge,” and "ALS Ice Bucket Challenge" after getting flak for its attempt. In a statement on its Facebook page, the organization said it had received “several messages” regarding the trademark applications, and said the move was made “in good faith” in order to protect the campaign from “misuse.” “However, we understand the public’s concern and are withdrawing the trademark applications,” the statement read. “We appreciate the generosity and enthusiasm of everyone who has taken the challenge...

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