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GoDaddy to drop sponsorship of NASCAR's Danica Patrick after this year
GoDaddy to drop sponsorship of NASCAR's Danica Patrick after this year

Web-hosting provider GoDaddy Inc. said Wednesday it plans to drop its long-running sponsorship of the NASCAR race car driven by Danica Patrick after this year. The Scottsdale, Ariz.-based company said it wants to "diversify its marketing investment across more channels and regions." The move came less than a month after GoDaddy's initial public offering of stock, which Patrick helped celebrate by appearing with GoDaddy Chief Executive Blake Irving at the New York Stock Exchange. Patrick, the only female driver in NASCAR's premier Sprint Cup Series, also was a mainstay in GoDaddy's often racy television commercials over the years. But the company, with $1.39...

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