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Madison Bumgarner

Madison Bumgarner and the perils of product placement

Madison Bumgarner and the perils of product placement

If you’re a Ford dealer in the San Francisco Bay Area, this would be a good time to lay low.

Stoking anger among the customer base generally is not a wise marketing strategy. But when San Francisco Giants fans turned on their televisions last weekend, they saw their ace pitcher in a Ford commercial that included this line: “What Madison Bumgarner does on his day off is anyone’s guess.”

The ad included images of Bumgarner driving a Ford F-150 truck — “the official truck of Madison Bumgarner” — and dirt bikers jumping over it.

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