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Beef 'O' Brady's Bowl

Move over Beef 'O' Brady -- here comes the bitcoin bowl

Move over Beef 'O' Brady -- here comes the bitcoin bowl

As college football fans enjoy the dozens of marquee matchups through the three-week college bowl season, one game will stand out not because of the quality of teams but for its new sponsor -- bitcoin.

Bitcoin payment processor Bitpay announced Wednesday that they will partner with bowl game host ESPN Events and sponsor the former Beef ‘O’ Brady St. Petersburg Bowl for the next three years.

Bitcoin is a virtual currency that exists only online. Its value, currently around $600, is based on an algorithm. Investors buy bitcoins with dollars, euros and other real currency. A purchase with bitcoins typically involves transferring an amount from the buyer's bitcoin...